Whether you’re planning your next big adventure, looking for hidden gem destinations, or simply living vicariously through your phone screen, Australian travel influencers are some of the best in the world at capturing the beauty, scale, and sheer diversity of life on the road. From cinematic outback odysseys to dreamy Balinese escapes, the local creator scene is thriving.

We’ve rounded up some of the best voices in the Australian travel space, broken down by their niche so you can find exactly the kind of inspiration you’re after.

Solo Travel

Jorden Tually | @jordentually

Often referred to as Australia’s number one travel content creator, Newcastle-born Jorden Tually has built a massive following across Instagram, YouTube, and TikTok by making solo travel feel achievable for everyone. His “Budget Backpacking” series is particularly popular, breaking down how to travel smarter without sacrificing the experience. With nearly 500,000 Instagram followers and a hugely engaged community, Jorden offers a mix of practical guides, honest destination rankings, and genuinely entertaining content that keeps you coming back.

Best for: Budget travel tips, solo adventure inspiration, destination guides

Fran Magiera | @franmagiera

Sydney-based Fran is a solo female traveller working her way through the world one country at a time, documenting the kind of travel that feels real and relatable. Her content on Instagram celebrates the freedom and confidence that comes with exploring solo, and she’s particularly good at shining a light on hidden gems that don’t always make the mainstream lists.

Best for: Solo female travel, destination discovery, authentic storytelling

Couples Travel

KoTravellers — Kate & Olly | @kotravellers

Kate and Olly are one of Australia’s most-followed couples in the travel space, with over 285,000 followers on Instagram. Their content is a mix of bucket-list destinations and accessible holiday inspiration, with a warm and genuine approach that makes their audience feel like friends along for the ride. They’re particularly strong on destination guides and helping followers decide where to go next.

Best for: Holiday planning, couples travel inspiration, destination overviews

Salt and Charcoal | @salt.and.charcoal

With over 130,000 Instagram followers, this Aussie adventure couple documents full-time travel across the globe from their bus and backpacks. Their content on Instagram covers epic bucket-list destinations with a strong emphasis on itinerary planning, making them a brilliant resource if you want to go somewhere extraordinary but don’t know where to start.

Best for: Bucket-list itineraries, adventure couples, full-time travel life

Adventure & Off-the-Beaten-Path

NOMADasaurus — Alesha & Jarryd | @nomadasaurus

Alesha Bradford and Jarryd Salem have been travelling the world together since 2008 and have grown NOMADasaurus into one of Australia’s most respected adventure travel platforms. Sony Australia ambassadors and GoPro family members, they specialise in remote treks, cultural exploration, and conservation-aware travel — including multiple expedition trips to Antarctica and South Georgia that they now guide themselves. Find them on Instagram, and at nomadasaurus.com.

Best for: Adventure travel, off-grid destinations, sustainable tourism, photography

Andy Escapes | @andyescapes

Sydney-based Andy has carved out a highly engaged following of nearly 500,000 on Instagram and a strong presence on YouTube by blending travel with photography and videography tutorials. His content appeals both to travellers looking for adventure ideas and to creators who want to document their journeys more beautifully. He also shares content creation tips via his second account @andyescaped.

Best for: Travel photography, videography, adventure, content creation tips

Travel Photography & Visual Storytelling

Gab Scanu | @gabscanu

With over 530,000 Instagram followers, Gab Scanu is one of Australia’s most visually striking travel photographers. Her aerial and landscape images are breathtaking, and she regularly partners with eco-tourism campaigns to promote responsible travel. She also sells Lightroom presets and video LUTs for aspiring creators wanting to achieve her signature look. Follow her on Instagram.

Best for: Travel photography inspiration, eco-tourism, content creation resources

Jarrad Seng | @jarradseng

Jarrad is a Perth-based photographer, filmmaker, and artist who approaches travel content from a distinctly creative angle. His projects often involve collaborations with musicians and artists, resulting in travel content that transcends your typical destination showcase. From the remote Kimberley region to the urban heart of Sydney, his work is as much about storytelling as it is about location. Find him on Instagram.

Best for: Creative travel storytelling, photography, unique Australian landscapes

Lifestyle & Aesthetic Travel

Tara Milk Tea — Tara Whiteman | @taramilktea

One of Australia’s biggest names in the lifestyle and travel space, Sydney-based Tara Whiteman has built a following of over 1.4 million on Instagram with her signature dreamy, pastel-toned aesthetic. Her feed blends travel, fashion, and food in a way that feels aspirational yet personal. From whimsical cafes to international escapes, her content consistently inspires a sense of wonder and wanderlust.

Best for: Aesthetic travel photography, lifestyle inspiration, fashion-forward destinations

Haylsa — Hayley Hunter | @haylsa

With over 500,000 Instagram followers and a YouTube channel with tens of thousands of subscribers, Hayley Hunter creates sun-drenched, vibrantly warm content that makes you want to book a flight immediately. She covers everything from Bali escapes to sustainable local trips around Australia, and also sells popular Lightroom presets for photographers. Follow her on Instagram and YouTube.

Best for: Aspirational travel visuals, tropical escapes, sustainable travel, photography presets

Outback & Overlanding (Australian Wilderness)

Wish You Were Here Australia — Kaylah & Lochie | @wishyouwerehere_aus

Kaylah Gold and Lochie Carlson have spent years travelling Australia in their Troopy “Bessie,” documenting off-grid adventures through some of the country’s most remote and stunning landscapes. Their content on Instagram is a love letter to the Australian wilderness — raw, honest, and achingly beautiful.

Best for: Off-grid travel, Australian outback, overlanding, remote landscape photography

Barefoot Blaze | @barefoot.blaze

Five years and two full laps of Australia — Barefoot Blaze is one of the most dedicated domestic travel accounts in the country. With over 140,000 followers on Instagram, this account documents the endless roadtrip life with stunning photography, practical route tips, and a genuine love for the Australian landscape that is hard not to find infectious.

Best for: Australian road trips, domestic travel inspiration, overlanding, regional discovery

Family Travel

Melbourne With Kidz | @melbournewithkidz

A go-to resource for Melbourne families looking for things to do, places to stay, and experiences worth having — in Melbourne and beyond. With over 77,000 Instagram followers, this account covers events, attractions, hidden gems, and family-friendly travel with a helpful and enthusiastic tone. Follow them on Instagram.

Best for: Family travel, Melbourne events, kid-friendly activities, school holiday ideas

World of Wanderlust — Brooke Saward | @worldwanderlust

Tasmania-born Brooke Saward has been one of Australia’s most recognisable travel bloggers for over a decade, with a community of more than 500,000 on Instagram. Her content mixes solo and family travel tips with destination guides and personal storytelling that makes her feel genuinely relatable — equally at home reviewing a hidden Melbourne café or backpacking through a new country.

Best for: General travel inspiration, family and solo travel, destination storytelling, Australian travel

A Final Note

The Australian travel creator community is warm, diverse, and deeply passionate about exploration — whether that means hiking to a remote waterfall in the Kimberley, island-hopping in Southeast Asia, or finding the best coffee stop on a long road trip through regional Victoria. The influencers above are well worth following regardless of what kind of traveller you are or where you’re planning to go next.

Have a favourite Australian travel creator we missed? Let us know in the comments below.